Marketing
9 validated OpenCM causal models in the marketing domain.
Bass Diffusion Model
Frank Bass's model for new product adoption, driven by innovators (coefficient p) and imitators (coefficient q).
Used for: Forecasting adoption curves for new consumer products +4 more
Brand Equity (Aaker Model)
David Aaker's framework for brand equity focusing on awareness, loyalty, perceived quality, and associations.
Used for: Diagnosing weak dimensions of brand equity +3 more
Customer Acquisition Funnel
AIDA-derived causal funnel model — how awareness flows through interest, desire, and action to drive conversion and retention.
Used for: Diagnosing drop-off between awareness and purchase +3 more
Customer Lifetime Value Drivers
Causal model of the factors driving customer lifetime value — how satisfaction, engagement, and service quality compound into long-term revenue.
Used for: Allocating marketing spend across acquisition vs. retention +3 more
Marketing Mix (4P)
McCarthy's 4P framework — how Product, Price, Place, and Promotion interact causally to drive market performance.
Used for: Go-to-market planning for a new product launch +3 more
NPS Causal Drivers
Models the causal relationships between service quality, product satisfaction, and the Net Promoter Score (NPS).
Used for: Identifying which customer experiences move NPS +3 more
Product-Market Fit (PMF)
Models the causal drivers of PMF, focusing on user retention, organic growth, and product-market resonance.
Used for: Diagnosing whether a startup has reached product-market fit +3 more
RFM Customer Loyalty Drivers
Causal drivers of Customer Lifetime Value (CLV) based on Recency, Frequency, and Monetary segments.
Used for: Segmenting customers by Recency, Frequency, Monetary value +3 more
SEO Success Drivers
Causal model of search engine optimization drivers including content, authority, and technical factors.
Used for: Prioritizing on-page vs. off-page SEO investments +3 more