RFM Customer Loyalty Drivers
Causal drivers of Customer Lifetime Value (CLV) based on Recency, Frequency, and Monetary segments.
v1.0.00 variables5 edgesOpenCM 1.0
Common Uses
- Segmenting customers by Recency, Frequency, Monetary value
- Personalizing email and direct-mail campaigns
- Reactivating lapsed customers
- Loyalty-program tier design
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