Customer Acquisition Funnel
AIDA-derived causal funnel model — how awareness flows through interest, desire, and action to drive conversion and retention.
v1.0.00 variables8 edgesOpenCM 1.0
Common Uses
- Diagnosing drop-off between awareness and purchase
- Modeling marketing-attributed revenue
- A/B-testing landing-page and onboarding copy
- Sales-marketing alignment on MQL/SQL definitions
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