Bass Diffusion Model
Frank Bass's model for new product adoption, driven by innovators (coefficient p) and imitators (coefficient q).
v1.0.00 variables3 edgesOpenCM 1.0
Common Uses
- Forecasting adoption curves for new consumer products
- Estimating time-to-saturation for technology rollouts
- Market sizing for viral-product launches
- Comparing innovation-driven vs. imitation-driven markets
- Calibrating launch marketing budgets against projected adoption
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