Technology Adoption Lifecycle
Rogers' Diffusion of Innovations + Moore's Chasm model — how technology spreads through adopter segments and the causal factors driving successful adoption.
v1.0.00 variables11 edgesOpenCM 1.0
Common Uses
- Segmenting customers by adoption readiness
- Choosing launch channels for a new technology
- Predicting the timing of mainstream inflection
- Marketing strategy at each stage of the bell curve
Related Models
Marketing
Bass Diffusion Model
Frank Bass's model for new product adoption, driven by innovators (coefficient p) and imitators (coefficient q).
StrategyDisruptive Innovation
Clayton Christensen's model where a new entrant with simpler/cheaper tech captures the low-end of a market and then m...
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MarketingProduct-Market Fit (PMF)
Models the causal drivers of PMF, focusing on user retention, organic growth, and product-market resonance.