Disruptive Innovation
Clayton Christensen's model where a new entrant with simpler/cheaper tech captures the low-end of a market and then moves upmarket to displace incumbents.
v1.0.00 variables4 edgesOpenCM 1.0
Common Uses
- Assessing whether a startup's product threatens incumbents
- Defending an incumbent against low-end disruption
- Identifying when an incumbent technology is at risk
- Roadmap-planning for sustaining vs. disruptive R&D bets
Related Models
Organization
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