Blue Ocean Strategy
Kim and Mauborgne's framework for creating uncontested market space and making competition irrelevant via Value Innovation.
v1.0.00 variables5 edgesOpenCM 1.0
Common Uses
- Identifying uncontested market space in a saturated industry
- Designing a value-curve differentiation workshop
- Re-framing a commoditizing product category
- Outlining a 'red ocean vs. blue ocean' executive briefing
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