Ansoff Matrix Strategy
Igor Ansoff's Product/Market Expansion Grid for identifying growth opportunities through market penetration, product development, market development, and diversification.
v1.0.00 variables8 edgesOpenCM 1.0
Common Uses
- Choosing a growth strategy in a board-level planning session
- Evaluating market-entry vs. product-development trade-offs
- Diversification screening for an M&A pipeline
- Quick strategic-fit assessment for a startup's go-to-market
Related Models
Strategy
Porter's Five Forces
Michael Porter's framework for analyzing competitive intensity and industry attractiveness through five structural fo...
StrategyBCG Growth-Share Matrix
Boston Consulting Group model for portfolio management focusing on relative market share and industry growth rate.
StrategySWOT Dynamics
Dynamic causal model of SWOT analysis — how internal strengths/weaknesses interact with external opportunities/threat...
StrategyPESTLE Macro Analysis
Causal model of the six PESTLE macro-environmental forces (Political, Economic, Social, Technological, Legal, Environ...