BCG Growth-Share Matrix
Boston Consulting Group model for portfolio management focusing on relative market share and industry growth rate.
v1.0.00 variables3 edgesOpenCM 1.0
Common Uses
- Portfolio review across a multi-business-unit corporation
- Deciding where to invest, hold, harvest, or divest
- Communicating strategic position to non-executive stakeholders
- Comparing growth opportunities against market share
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