PESTLE Macro Analysis
Causal model of the six PESTLE macro-environmental forces (Political, Economic, Social, Technological, Legal, Environmental) driving business environment dynamics.
v1.0.00 variables11 edgesOpenCM 1.0
Common Uses
- Scanning the macro-environment for an annual strategy refresh
- Identifying political and regulatory risks for an expansion
- Stress-testing a business plan against technological shifts
- Building a country-entry brief for emerging markets
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