Herzberg Two-Factor Motivation
Herzberg's Motivation-Hygiene Theory — how motivator factors (achievement, recognition) and hygiene factors (salary, conditions) independently drive employee satisfaction, productivity, and retention.
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Common Uses
- Compensation and benefits redesign
- Job-enrichment vs. job-enlargement decisions
- Manager training on what actually motivates teams
- Diagnosing low engagement despite good hygiene factors
Related Models
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Icek Ajzen's model linking beliefs and behavior via attitudes, subjective norms, and perceived behavioral control.
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Kahneman and Tversky's model showing that the pain of losing is twice as powerful as the joy of gaining.