Theory of Planned Behavior
Icek Ajzen's model linking beliefs and behavior via attitudes, subjective norms, and perceived behavioral control.
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Common Uses
- Predicting adoption of healthy or sustainable behaviors
- Designing health-intervention campaigns
- Survey design to measure intent-to-act
- Modeling consumer-purchase intent in marketing research
Related Models
Psychology
Nudge Theory (Choice Architecture)
Thaler and Sunstein's concept of using choice architecture to influence behavior without restricting choices.
PsychologyLoss Aversion (Prospect Theory)
Kahneman and Tversky's model showing that the pain of losing is twice as powerful as the joy of gaining.
PsychologyFlow State Dynamics
Csikszentmihalyi's model of human experience, balancing challenge level vs skill level to reach Flow.
MarketingCustomer Acquisition Funnel
AIDA-derived causal funnel model — how awareness flows through interest, desire, and action to drive conversion and r...