Maslow's Hierarchy of Needs
Abraham Maslow's framework for human motivation, where fulfillment of lower-order needs causes the emergence of higher-order needs.
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Common Uses
- Framing employee-value-propositions in HR communications
- Motivational analysis in organizational design
- User-needs mapping in product discovery
- Teaching introductory motivation theory
Related Models
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Herzberg Two-Factor Motivation
Herzberg's Motivation-Hygiene Theory — how motivator factors (achievement, recognition) and hygiene factors (salary, ...
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Csikszentmihalyi's model of human experience, balancing challenge level vs skill level to reach Flow.
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Icek Ajzen's model linking beliefs and behavior via attitudes, subjective norms, and perceived behavioral control.
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Kahneman and Tversky's model showing that the pain of losing is twice as powerful as the joy of gaining.